Web Design & Usability

A very common mistake made by the owners of small businesses and home-based businesses, when planning your internet marketing strategy, is to see it as a separate entity from the design and functionality of your website. It is not separate. Website design, usability, and functionality, are integral components of your internet marketing strategy. All too often, small business owners spend an excessive amount of time trying to draw traffic to their website, when in fact, the problem lies first with the site itself. Let’s say your conversion rate (getting people to take a certain desired action) at your site is 1%. Before you spend time and money, through online marketing, search engine optimization, and pay-per-click campaigns, to get new traffic to your site, think about this: if you improve the usability of your website first, and double your conversions to 2%, that’s like doubling your traffic for free! And who doesn’t want free traffic to their site? To find out more about the power of good website design, visit Future Now where you can check out their marvelous book on the topic, Call To Action.

Think About Your Website Visitor When Planning Internet Marketing Strategy

To borrow a phrase from Call To Action, try to practice “user-centered design.” When designing your site, think all the time about your user. Don’t let your web developer (or yourself) get carried away with techno tricks and how cool your site can look to the user. Think about what the user wants and needs. That’s why they are at your website. Always ask yourself “what’s in it for the user,” and you will start to take your web design (and your internet marketing) to a new level.

Article Source: http://www.setji.com/